Monday, 15 July 2013

Microsoft Injects the Cloud into its Partner Programs

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Cloud Perspectives

by Rod Trent


Microsoft Injects the Cloud into its Partner Programs

With all the announcements over the past few months, coming at various Microsoft conferences and events, Microsoft Partners were feeling a little left out. Some had taken to the social media wires to voice their concerns and express the feeling of a lack of love. Some had taken to blog posts to scribble out their disdain for Microsoft's roadmap, and even more were building discussions offline to prepare a possible future without Microsoft. Partners thrive on Microsoft products to ensure business stability, grow their industry, and drive revenue.

Related: The Age of the Rapid Release Cycle

As announced, significant improvements in Microsoft products will be coming fast and furious in the next few months, culminating in a strengthened vision around a highly cloudified business for Microsoft. Seemingly shouldering the burden of the entire world with its technologies, Microsoft caused Partners to feel as if they were no longer needed. This is a problem. If Microsoft alone can provide for every want and desire for every organization when it comes to computing, what void is left that Partners can fill? Microsoft has always been very good at "just enough," meaning they provide solid software and services, but leave gaps and holes that Partners can take advantage of to build a business upon.
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