E-Commerce Minute: Monday -- July 15, 2013
The E-Commerce Times -- E-Business Means Businesshttp://www.ecommercetimes.com
Part of the ECT News Network
Headline Scan
Battle of the Bulging Smartphone Ad Budgets
SMS: The Energizer Bunny of Mobile Advertising
Financial Sector's Gaze Fixed Firmly on the Cloud
Tizen Rising: Can a $4M App Challenge Do the Trick?
SolePower: Stepping Away From the Grid
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Today's Story Highlights
Battle of the Bulging Smartphone Ad Budgets
Google reportedly is planning to spend $500 million or more promoting
the Moto X smartphone, sparking speculation that a new round of mobile
marketing wars is about to begin. One reason for the intensified focus
on advertising could be the narrowing differentiation among high-end
smartphone features. Still, $500 million isn't really that much in
smartphone marketing terms.
http://www.ecommercetimes.com/story/78479.html
SMS: The Energizer Bunny of Mobile Advertising
Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo
Group, has noted the phenomenal growth of mobile advertising. Statistic
after statistic confirms such observations, including the latest from
the Interactive Advertising Bureau, which earlier this week reported
that mobile advertising revenue leaped an eye-popping 82.8 percent to
$8.9 billion in 2012.
http://www.ecommercetimes.com/story/78474.html
Financial Sector's Gaze Fixed Firmly on the Cloud
A persistent myth in the tech world is that major enterprises in highly
regulated industries are risk-averse and reluctant to adopt new
technology innovations. In the case of the financial services sector,
this has not been the case for years, and it is being disproved again as
a growing number of financial institutions aggressively pursue a
widening array of cloud computing alternatives.
http://www.ecommercetimes.com/story/78478.html
Tizen Rising: Can a $4M App Challenge Do the Trick?
It's no secret that humans tend to be motivated by cash, and developers
are no exception -- heck, even Microsoft knows that! Little wonder,
then, that Linux developers took in the latest from the Tizen project
with such interest. "Tizen is a brand new ecosystem, with a brand new
store," the announcement read.
http://www.ecommercetimes.com/story/78480.html
SolePower: Stepping Away From the Grid
Here's a charging method that could make a lot of sense. It's one that
isn't reliant on the sun to convert solar radiation into power; it also
isn't reliant on heavy batteries for its mojo. Instead, SolePower's
Kickstarter project aims to generate power kinetically with each step
you take. That's via a shoe insert, specifically, and it uses the same
principle as a hand-crank flashlight.
http://www.ecommercetimes.com/story/78463.html
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